Remember all that stuff I said last time, about the dangers of the advertorial / infomercial?

And the need for those who write them (like me) to establish that there’s actually some merit to the product or service they’re endorsing?

To make inquiries? Do research? Due diligence?

Well, I’ve done diligence, on a bunch of folks who approached me to do a blog for them.

And I’m pleased to confirm that what I’ve seen, is good.

So, get on over to Nuzcom, and check out their story.

It concerns an outfit co-founded by a lady you might recognize.

Jessica Alba and daughters Honor and Haven

Jessica Alba, Co-Founder of The Honest Company - with daughters Honor and Haven

And it goes by the title, “The Honest Company: A Sponsored Post”.

See you later.